Value Strategist · Fintech · ROI

Aaushi
Agrawal

I help enterprise banks build the business case for digital transformation — turning technology decisions into clear, defensible ROI.

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C-Suite Discovery
Enterprise Banking
Digital Transformation
ROI & Business Cases
ROI Modeling Business Case Development C-Suite Workshops Digital Banking Strategy Value Consulting Enterprise Fintech Competitive Analysis ROI Modeling Business Case Development C-Suite Workshops Digital Banking Strategy Value Consulting Enterprise Fintech Competitive Analysis
Latest Writing
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Value Consulting
ROI Is Not a Number — It's a Narrative. Here's How to Build One That Gets Approved.

Every C-suite has seen a hundred ROI slides. The ones that move budgets aren't the most accurate — they're the most credible. Here's the five-lever framework I use to build business cases that actually close deals.

Coming soon8 min read
Digital Banking
What Banks Actually Buy When They Buy a Digital Platform

It's not features. It's not integrations. It's optionality — and most vendors don't know how to sell it.

Coming soon5 min read
Career & Strategy
From Engineer to Value Strategist: What the Transition Actually Looks Like

The skills that transfer. The ones that don't. And the unexpected ones you'll need.

Coming soon6 min read
About

The
Strategist
Behind
the Numbers

I'm a Digital Strategy Consultant specialising in value consulting for enterprise banking. Currently at Backbase, I sit at the intersection of technology and business outcomes — helping financial institutions build ROI-grounded cases for digital transformation.

Before Backbase, I was a Value Engineer at Snowflake and spent six years in performance engineering at VMware and Dell. MBA in Digital Technology from Boston University.

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